About
ボランチは、チームの創造性を最大限に引き出し、より確実に、より魅力的な形でプロジェクトをゴールへと導くクリエイティブエージェンシーです。
あらゆるクリエイティブワークにおける「ボランチ」となり、課題解決を「アシスト」します。
[Mission]
コンシューマー、クライアント、クリエイター。
全員がワクワクするクリエイティブで、課題解決を実現する。
[Philosophy]
考えて、つくる。
走る、たたかう。
ポリバレントたれ。
すべてはチームのために。
Profile
Hirokazu Matsushige
Creative Director / Founder
Volante., Inc.
He specializes in creative direction across a wide range of fields, from digital to mass media, including strategy development, concept planning, communication design, and execution idea development for branding and promotional activities of corporations, municipalities, and educational institutions.
After serving as an executive officer at the digital creative agency "1→10," he founded Volante., Inc. in April 2019.
His work includes projects such as "Bose: Everyday Life" "Amazon Kids+: Your Passion Leads to the Future" "Yakult: taugh-man Web campaign" "Janssen Pharmaceutical: Light for Psoriasis" and "DENSO: Driving Reimagined VR".
He has received numerous awards, including the Gold Award at ADFEST, the Silver Award at Spikes Asia, the Bronze Award at Lions Health, the Gold Award at the Digital Signage Awards, and the Gold Award at PR Awards Asia.
His jury experience includes serving on the Grand Jury at the New York Festivals (2021, 2019, 2017), and as a Preliminary Judge at AD STARS (2019, 2017, 2016). He has also been a guest lecturer at Hirosaki University’s Faculty of Humanities and Social Sciences (2020–2022) and an advisory board member at nests since 2023.
Additionally, he has expanded his activities into regional revitalization, collaborating with local governments, educational institutions, and professional sports clubs in his hometowns of Iwamizawa City and Sapporo City in Hokkaido, as well as Hirosaki City in Aomori Prefecture.
松重 宏和（まつしげ ひろかず）
株式会社ボランチ
代表 / クリエイティブディレクター
企業や自治体、教育機関などのブランディング、プロモーション活動における戦略策定からコンセプト立案、コミュニケーション設計、エグゼキューションアイデアの開発など、デジタルからマスまで、幅広い領域でのクリエイティブディレクションを得意とする。
デジタルクリエイティブエージェンシー「ワントゥーテン」執行役員などを経て、2019年4月、株式会社ボランチを設立。代表に就任。
「Bose: Everyday Life」「Amazon Kids+: きみの夢中が、未来につながる」「ヤクルト: やばいぜ。タフマン Webキャンペーン」、「ヤンセンファーマ: ふれられなかったにんげんもよう展」「DENSO: Driving Reimagined VR」などを手がける。
ADFEST金賞、Spikes Asia銀賞、Lions Health銅賞、デジタルサイネージアワード金賞、PR Awards Asia金賞ほか多数受賞。
2021年/2019年/2017年 New York Festivals Grand Jury, 2019年/2017年/2016年 AD STARS Preliminary Judges, 2017年〜販促会議賞 審査員、2020年〜22年 弘前大学 人文社会科学部 客員講師、2023年〜nests顧問Advisory boardなど。
また、地元である北海道岩見沢市や札幌市、青森県弘前市における、自治体や民間企業、教育機関との連携やプロスポーツクラブの立ち上げなど、地域創生領域にも活動の幅を広げている。
Awards
●NRI広告効果賞2020 / 特別賞
●Spikes Asia 2019 / Helthcare - Pharma: Disease Awareness & Understanding -SILVER
●ADSTARS 2019 / Design – Product & Service Pharmaceutical/Toiletries - FINALIST
●ADSTARS 2019 / Design – Communication Design Promotional items Single - FINALIST
●ADSTARS 2019 / Interactive - Use of Interactive Other interactive works - FINALIST
●ADSTARS 2019 / Campaign Videos (Case film) - FINALIST
●ADSTARS 2019 / Branded Entertainment Videos Movie - FINALIST
●PR Awards Asia / Healthcare: Ethical - GOLD
●PR Awards Asia / Public Education - SILVER
●NEW YORK FESTIVALS 2019 / Positive World Impact - Human Rights: Brand - SHORTLIST
●ADSTARS 2018 / PROMOTION – USE OF PROMO & ACTIVATION - FINALIST
●ADSTARS 2018 / OUTDOOR – OUTDOOR CRAFT ARTDIRECTION - FINALIST
●Event Marketing Awards 2018 / Best Launch - SILVER
●London International Awards 2016 / Design - FINALIST
●第4回 WEBグランプリ / 企業グランプリ部門 - スチューデント賞 優秀賞
●Spikes Asia 2016 / PR - Cars & Automotive Products & Services -SILVER
●Spikes Asia 2016 / PR - Events & Stunts - BRONZE
●Spikes Asia 2016 / MEDIA - Use Of Events - BRONZE
●Spikes Asia 2016 / DIGITAL - Cars & Automotive Products & Services - SHORTLIST
●Spikes Asia 2016 / PROMO & ACTIVATION - Live Shows/Cocerts/Festivals - SHORTLIST
●Spikes Asia 2016 / DESIGN - Live Events - SHORTLIST
●Spikes Asia 2016 / OUTDOOR - Use Of Ambient Outdoor - SHORTLIST
●Spikes Asia 2016 / FILM - Cars & Automotive Products & Services - SHORTLIST
●Spikes Asia 2016 / OUTDOOR - SHORTLIST
●VR Creative Award / FINALIST
●ADSTARS 2016 / OUTDOOR - AMBIENT - BRONZE
●ADSTARS 2016 / DESIGN - COMMUNICATION DESIGN: DIGITAL DESIGN - CRYSTAL
●ADSTARS 2016 / DESIGN - PRODUCT & SERVICE: VEHICLES - CRYSTAL
●ADSTARS 2016 / MEDIA - PRODUCT & SERVICE: VEHICLES - CRYSTAL
●ADSTARS 2016 / FILM CRAFT - ACHIEVEMENT IN PRODUCTION - CRYSTAL
●ADSTARS 2016 / DIRECT - PRODUCT & SERVICE: VEHICLES - CRYSTAL
●ADSTARS 2016 / BRANDED VIRAL VIDEOS - CRYSTAL
●ADSTARS 2016 / FILM - PRODUCT & SERVICE: VEHICLES – FINALIST
●ADSTARS 2016 / Public Service Advertising - Education - FINALIST
●NEW YORK FESTIVALS 2016 / FILM - CINEMA/ONLINE/TV: PRODUCTS & SERVICES - FL02 AUTOMOTIVE PRODUCTS & SERVICES - FINALIST
●PIAF AWARD 2016 / CREATING THE MEDIA - FINALIST
●PIAF AWARD 2016 / CREATIVE USE OF TECHNOLOGIES - FINALIST
●ADFEST 2016 / DIRECT LOTUS - Direct Ambient : Large Scale - GOLD
●ADFEST 2016 / MEDIA LOTUS - Best Use Of Experimental/Guerilla Marketing - GOLD
●ADFEST 2016 / INTERACTIVE LOTUS - Best Use Of Outdoor Digital Technology - BRONZE
●ADFEST 2016 / BRANDED CONTENT & ENTERTAINMENT LOTUS - Best Use Of Experimental - FINALIST
●ADFEST 2016 / MEDIA LOTUS - Best Use Of Ambient : Large Scale - FINALIST
●2015 Webグランプリ / 企業グランプリ部門 プロモーションサイト賞 / グランプリ
●Yahoo! JAPAN インターネットクリエイティブアワード 2015 / 企業の部：アド・キャンペーン部門 / ノミネート
●Spikes Asia 2015 / PR - Use of Digital in a PR campaign / BRONZE
●Spikes Asia 2015 / Digital - Digital Engagement Platform / SHORTLIST
●Spikes Asia 2015 / Digital - Applications / SHORTLIST
●Spikes Asia 2015 / Direct - Use of Digital Marketing / SHORTLIST
●Spikes Asia 2015 / Film - Internet Film / SHORTLIST
●Cannes Lions International Festival of Creativity 2015 / PR / SHORTLIST
●第24回日本プロモーション企画コンテスト 受賞
●CODE AWARD 2015 GOOD CAMPAIGN賞
●ADSTARS 2015 / Campaign Videos (Case film) / FINALIST
●ADSTARS 2015 / Diverse Insights / FINALIST
●ADSTARS 2015 / Interactive - Social / FINALIST
●ADSTARS 2015 / Interactive - Web campaigns / FINALIST
●ADSTARS 2015 / Interactive - Product & Service / FINALIST
●ADFEST 2015 / INTERACTIVE LOTUS - BEST USE OF SOCIAL MEDIA - / FINALIST
●ADFEST 2015 / PROMO LOTUS - BEST USE OF SOCIAL MEDIA - / FINALIST
●ADFEST 2015 / DIRECT LOTUS - MOBILE MARKETING - BRONZE
●The 18th Annual Webby Awards / Web - Consumer Electronics - Official Honorees
●Digital Signage Award 2014 / GOLD
●ADSTARS 2014 / Interactive - FINALIST
●ADSTARS 2014 / Outdoor - FINALIST
●Lions Health 2014 - Pharma - BRONZE
●Spikes Asia 2013 / Digital - Consumer Products - SHORTLIST